Smoking costs the United States billions each year. In healthcare alone, $170 billion is spent on medical expenses1. Although the number of smokers has declined, tobacco industries are vamping up advertising efforts by $25 million a day to try and keep smokers hooked and to draw in new customers – leaving health care companies to clean up the pieces1.
Nearly seven out of 10 smokers admit wanting to quit but with an addiction so strong it’s compared to the likes of heroin, you can imagine the frustration encountered struggling to kick this grisly habit1.
Gary* was all-too-familiar with what it felt like to let cigarettes back into his life. After attempting to quit smoking, his habit of over 40 years, crept back in – leaving Gary feeling defeated and chained to nicotine. But when his grandson developed bronchitis as a result of secondhand smoke, Gary knew he could never quit quitting.
Since 1964, approximately 2,500,000 nonsmokers have died from health problems related to secondhand smoke1. Gary wasn’t going to let his grandson become a statistic. He immediately signed up for the Envolve PeopleCareTM Tobacco Cessation program offered through his health plan. Gary was paired with a tobacco cessation specialist who was familiar with his previous attempt to quit. Together, they discussed possible reasons for his relapse and created a new plan that would leave Gary and his family free from the toxic effects of cigarettes.
Gary was met with support, guidance, and encouragement from a team of health coaches who are passionate about saving lives through quitting smoking. The goals he created, leading him to be smoke-free were all met – the first goal being, never to smoke around his grandson again. Gary completed the program with flying colors and at the time of graduation – he had been 100% smoke-free for three months.
We don’t offer a one-size-fits all program. The Smoking Cessation program is tailored to each member, providing a variety of resources to members for ongoing support and maintenance of a tobacco free lifestyle. Gary and his team used nicotine replacement therapy (NRT) to help him become abstinent of cigarettes. At his last follow-up appointment, Gary requested to be taken off of NRT products as he no longer had cravings for cigarettes – that was over a year ago.
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*Names have been changed to protect identities